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Free business analysis showing marketing, sales, and operations review by an experienced business consultant
Starting or Expanding a Business, Refining the Offer, and Expanding Into the Unknown
Every business starts the same way—with an idea, some ambition, and hope.
You’ve probably already started to answer these questions. The best answer are the ones that are tailored to your skills and abilities. Let’s figure it out.
Who is my customer?
How do I generate leads?
What should I expect?
How do I get my first client… and then the next ten, twenty?
I’ve started, operated, advised, and rebuilt businesses across construction, real estate, logistics, sales, and service industries. What I’ve learned is this:
Building a client list isn’t about marketing first. It’s about consistent effort toward a defined goal.
Marketing only works when the foundation underneath it is sound.
Step 1: Start With One Clear Problem
Most new businesses fail because they try to solve too many problems for too many people.
The fastest way to get started is to answer one question clearly:
What problem am I solving, and for who?
Not:
- “I do marketing”
- “I do construction”
- “I help businesses grow”
But:
- “I help local service businesses get consistent inbound leads”
- “I help property owners exit distressed assets quickly”
- “I help small operators price their services profitably”
If you can’t say it in one sentence, your customers won’t understand it either.
Step 2: Refine the Offer Before You Refine the Marketing
People often believe they need ads, a website, or social media to get clients.
They don’t.
They need an offer that makes sense.
A strong offer answers:
- What do you do?
- Who is it for?
- What result do they get?
- Why should they trust you?
This is where most businesses stall. They underprice, overpromise, or copy competitors without understanding why those prices exist.
Step 3: Understand Pricing, Costs, and Profit (Even Roughly)
You don’t need an MBA to run a profitable business—but you do need to know your numbers.
At a minimum, you should understand:
- Cost to operate (time, labor, tools, overhead)
- Cost to acquire a customer
- Gross margin on each job or sale
- What happens if volume doubles—or disappears
Pricing too low will burn you out.
Pricing too high without value will stall growth.
Profit isn’t what’s left over—it’s designed into the system.
Step 4: Build the Client List One Conversation at a Time
Early client lists aren’t built with funnels and automation.
They’re built with:
- Direct conversations
- Clear messaging
- Repetition
- Follow-up
Every client interaction is data:
- What questions did they ask?
- What objections came up?
- Why did they say yes—or no?
This feedback loop is how offers evolve and businesses sharpen.
Step 5: Expanding Into Unknown or New Niche Markets
Growth usually means stepping into unknown territory.
New niches feel risky because:
- You don’t know the customer yet
- You don’t know pricing expectations
- You don’t know demand depth
The solution isn’t guessing—it’s structured testing:
- Small campaigns
- Controlled offers
- Limited exposure
- Fast feedback
The goal isn’t perfection. It’s learning cheap and fast.
Step 6: Complexity Comes From Many Simple Systems Working Together
On the surface, business looks simple:
- Get leads
- Do the work
- Get paid
In reality, it’s a collection of systems:
- Marketing
- Sales
- Operations
- Fulfillment
- Follow-up
Each system doesn’t need to be complicated—but it does need to exist.
When businesses struggle, it’s rarely because of effort.
It’s because systems are missing, unclear, or disconnected.
Where I Come In
If any of this feels familiar, you’re not alone.
Many business owners are:
- Wearing too many hats
- Guessing at pricing
- Running marketing without clarity
- Growing without structure
- Or stuck trying to scale something that isn’t fully defined yet
What I Offer
I offer a full, honest deep dive into your business, including:
- Marketing
- Sales
- Operations
- Offer structure
- Pricing and profitability
You’ll receive a written report outlining:
- What’s working
- What’s missing
- What’s costing you money or time
- Clear, actionable next steps
That report becomes your roadmap—whether you choose to implement it yourself or have me help execute it on your behalf.
No fluff. No hype. Just real analysis based on real-world experience.
I have over 30 years experience in construction and remodeling. My offer is simple. I will at no charge take a look at your business. I will make suggestions. If you’d like assistance implimenting my suggestions I am available.
Final Thought
Getting started isn’t about having everything figured out.
It’s about:
- Clarity over chaos
- Systems over stress
- Decisions backed by numbers
- And learning faster than your competitors
If you’re building, rebuilding, or expanding a business—and want a clear outside perspective—I’m open to conversations.
📞 Call or text: 412-401-5883
🌐 MarcusGeiser.com
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