Contractors: If You’re Not Ready for Spring 2026, You’re Already Behind
Retired GC. Fractional Director of Marketing. Sales gun for hire. If your phone isn’t ringing, read the article.
Executive-Level Marketing Without the Payroll
Let’s not sugarcoat it.
If you’re a contractor and you’re just now thinking about spring marketing, you’re late. Not “a little behind.” Late.
Spring is where money is made in this business—and the groundwork for the 2026 season should already be in motion.
Here’s Where You Should Be Right Now
- Your marketing materials for spring 2026 should be designed, priced, and heading to print
- Your suppliers should have already sent out their annual sales literature and promos
- Your home show calendar should already be booked
- Your sales pipeline should be warming up, not ice cold
If any of that feels uncomfortable to read, good. That discomfort is your signal. Call me now. 412-401-5883
“We’re Too Busy” Is the Most Expensive Excuse in Contracting
Every year I hear the same thing:
“We’re slammed right now. We’ll worry about marketing later.”
Later turns into slower phones. Slower phones turn into discounting. Discounting turns into stress, bad jobs, and bad decisions.
Cold calling.
Telemarketing.
Canvassing.
Social media.
Websites.
Follow-up systems.
Reputation management.
All of it takes time, talent, and resources—and most owners are already maxed out running jobs, crews, and cash flow.
That’s where I come in. Call me now 412-401-5883
Think of Me as a Marketing & Sales Subcontractor
I’m a retired GC who crossed over to the other side of the business—the side that actually makes the phone ring.
I don’t sell theory. I don’t sell fluff. I sell execution.
Think:
- Marketing Director for Hire
- Sales support without payroll
- A subcontractor whose only job is bringing you opportunities
I’m local. I’m available. And I still understand how this business actually works—from permits to production to profit.
Here’s the Deal (Read This Part Carefully)
I’ll start with value.
- I’ll conduct a free audit of your company
- I’ll look at your reputation, messaging, visibility, and missed opportunities
- I’ll show you where the leaks are—and where the money is hiding
If I can’t make your phone ring or clearly show you how it should ring, then we shake hands and part ways. You can still have my plan, all the suppliers, and the ability if not bus to execute it yourself. Otherwise I can do it all for you.
Authority Marketing for Your Niche (Yes, That’s a Thing)
This isn’t about blasting ads and hoping someone bites.
This is Authority Marketing—owning your lane so homeowners already trust you before they ever pick up the phone.
Authority Marketing means:
- You show up consistently where homeowners already are
- Your message sounds like a professional, not a salesman
- Your name becomes familiar before a need becomes urgent
It’s the difference between chasing work and being called first.
We’re not just advertising—we’re building:
- Authority in your specific trade and service area
- Trust through repetition, education, and visibility
- Recognition so your brand feels established, not random
- Engagement that actually turns into conversations
This is marketing with social impact:
- Community presence instead of faceless ads
- Education instead of empty promises
- Visibility that makes homeowners feel confident calling you
If you want short-term noise we can immediately start generating revenue.
I’m Selective—And That’s On Purpose
I don’t work with everyone. I have been in the industry 30 years and seen it all. I believe in charging a fair price, agreed upon in advance, without hidden fees, slime ball tactics for lack of better terms, for a service of such good quality clients are excited to pay. I get paid a percentage of what we make for you and I’ll never ask for more than Jesus.
I give first. Bottom line revenue is my proof of concept.
I invest my time upfront. I commit to a 90 plan, that’s tested, and works.
And I only move forward if we’re a good fit.
If you’re:
- Too busy to chase more money
- Tired of guessing at inconsistent marketing
- Ready to hire sales and marketing but need to understand how
Then this is your sign.
Let’s Have a Real Conversation
No pressure.
No contracts.
No nonsense.
We meet. We talk. I show you what I see.
If there’s value, we build from there.
Spring is coming whether you’re ready or not.
The only question is: will your phone ring when it gets here?
—
Retired GC. Marketing Director for Hire.
Local. Available. Willing to prove it first.